AI Insights · Timothy · July 2025
Top Free-to-Play Games in Bulgaria: Q2 2025 Performance
Explore the performance trends of the top free-to-play games in Bulgaria during Q2 2025, featuring data from Sensor Tower on downloads, revenue, and active users.
In the second quarter of 2025, the top free-to-play games in Bulgaria displayed varying performance trends across downloads, revenue, and active users, as captured by Sensor Tower's comprehensive data.
Block Blast! experienced fluctuating weekly downloads, peaking at around 17.3K in early May. Despite no revenue reported, the game maintained a robust base of active users, starting at 164.7K and ending the quarter at 155.1K.
Roblox showed a consistent increase in weekly revenue, reaching approximately $15.2K by the end of June. Downloads surged to 17.7K in the same period, while active users climbed significantly from 270.5K to 391.9K.
Subway Surfers demonstrated a steady rise in downloads, peaking at 12.3K in early June. Revenue saw minor fluctuations, with a high of $272 in early June, and active users increased from 64.5K to 83.7K by the quarter's end.
PUBG MOBILE experienced a decline in revenue, starting from $26.1K and dropping to $7.5K by late June. Downloads peaked at 10.9K in early May, while active users decreased from 34.4K to 27.1K.
Finally, Lamar - Idle Vlogger saw a remarkable increase in downloads, reaching 20.5K in mid-June. Revenue showed a gradual rise, peaking at $149 in early June, with active users growing from 6.7K to 40.6K.
These insights reflect the dynamic nature of the gaming market in Bulgaria, with more detailed data available through Sensor Tower.
